Socio↗QUEENS · ALT-2
PREPARED OPPORTUNITY
Kitchen renovation
Jackson Heights, QueensBUDGET BAND$58k–72k
TARGET WINDOW4–6 wk
Scope and address organized
Contact ready for follow-up
Contractor prices and contracts
Performance growth · NYC
More renovation jobs on your calendar. $1,000 for 30 days — refunded if nobody replies.
We scan active DOB permits, recover cold estimates, and put qualified homeowners in front of your crew. You do the estimate, set the price, and sign the contract. $1,000 upfront for 30 days; full refund if no homeowner replies.
NYC · Queens · Brooklyn · Bronx · Manhattan · Staten Island
DEMAND SIGNAL · ILLUSTRATIVE EXAMPLE
01
You walk the job.You set the price.
Illustrative example. Socio provides marketing; the contractor confirms scope, price, and contract.
Public NYC signalsActive permits and local demand.
English and SpanishNatural follow-up in both languages.
The contract stays yoursYou price, negotiate, and sign.
How it works
From signal to deposit.
Three steps. No software to learn. No ads to manage.
We put the opportunity in front of you.
Public DOB filings, cold estimates, and missed calls become one clear opportunity for your crew to review.
CONTROLAlways stays with the contractor
You walk it, price it, and close it.
You receive the address, scope, budget range, and contact. You estimate, set the price, and sign the contract.
CONTROLAlways stays with the contractor
You pay $1,000 — and it’s refundable.
Thirty days. If not one homeowner replies, you get the $1,000 back in full. No percentage. No retainer.
CONTROLAlways stays with the contractor
The 5-minute ruleThe first reply
The first reply
cannot wait.
When a homeowner messages about your service area, they get an instant reply: “Thanks — the contractor will call you within the hour.” You get the lead. You make the call. You close the job.
No software to learn. No bots that sound like bots. Just a faster first reply.Return calculator
Honest economics before you message us.
Enter your average contract value, gross margin, and closed jobs. The calculator deducts Socio’s flat success fee and shows your true incremental gross profit.
Open the full pageExpected closes per month0.6
Gross profit per job$9,000
Socio fee per deposit · standard post-cohort (tier: $15k–$50k)$1,500
Socio fee as % of gross profit16.7%
Socio fee as % of revenue5.0%
Contractor incremental gross profit (monthly)+$4,500
Formula: ($30,000 × 30% × 0.6 closes) − $900 Socio fee = $4,500 incremental gross profit. Actual return depends on your direct project costs.
The founding pilot is $1,000 upfront for 30 days, refunded in full if no homeowner replies. The tiers calculated above are standard pricing, which applies once the five founding seats are gone.
Borough service areasLocal presence for
Local presence for
your service area.
Bilingual pages tied to the market, project types, and capacity your crew actually serves.
Founding pilot pricing
The founding pilot. $1,000 for 30 days.
$1,000 upfront for 30 days. No percentage of your contract. Full refund if no homeowner replies within thirty days.
FOUNDING PILOT · $1,000 FOR 30 DAYS · FULL REFUND IF NO HOMEOWNER REPLIES
The founding pilot: $1,000 up front for 30 days, refunded in full if not one homeowner replies. No percentage of your contract. The tiers below are standard pricing — they apply once the five founding seats are gone, invoiced only after a cleared deposit.
01 / CONTRACT UNDER $15,000
$600
Standard pricing · applies after the founding cohort
- Invoiced only after verified deposit clears
- Flat fee · No percentage of contract
- You control price, walkthrough & contract
02 / CONTRACT $15,000 TO $50,000
$1,500
Standard pricing · applies after the founding cohort
- Invoiced only after verified deposit clears
- Flat fee · No percentage of contract
- You control price, walkthrough & contract
03 / CONTRACT OVER $50,000
$2,500
Standard pricing · applies after the founding cohort
- Invoiced only after verified deposit clears
- Flat fee · No percentage of contract
- You control price, walkthrough & contract
Founding 5 pilot5 founding seats.
5 founding seats.
Full refund if no homeowner replies.
Five founding contractor seats. Founding members pay $1,000 upfront for thirty days; full refund if not one homeowner replies. You keep the client, the price, and the contract — Socio never touches the job money.
Claim a founding seatFAQFair questions.
Fair questions.
Clear answers.
Is Socio a contractor?+
No. Socio is a marketing service. You handle the walkthrough, estimate, and construction contract directly with the customer.
Is there an upfront payment?+
Yes — $1,000 up front for the 30-day founding pilot, refunded in full if not one homeowner replies. That is the only fee during the pilot. After the founding cohort, standard pricing is a flat fee by contract size, invoiced only after you confirm a deposit cleared.
Does Socio negotiate the work?+
No. The contractor controls scope, pricing, customer acceptance, licensing, insurance, and warranties.
How do we start?+
Message us on WhatsApp. We review your trade and service area and, if it fits, run an initial 48-hour scan.
What about NY’s home-improvement escrow law?+
New York Lien Law §71-a requires you to hold home-improvement payments in trust until the work is substantially complete, or maintain a bond. Socio never receives, touches, or holds the customer’s deposit. The homeowner pays you directly. Socio’s pilot fee is the $1,000 above — refunded if no homeowner replies. Your trust-fund and licensing obligations stay entirely yours.
05 / DIRECT CHANNEL · NYCPut the next job
Put the next job
on your calendar.
Start on WhatsApp. One conversation. No deck.
DIRECT ROUTINGSent straight to WhatsApp, not a dashboard to check.
$1,000 UPFRONT FOR 30 DAYS$1,000 upfront for 30 days; full refund if no homeowner replies. No percentage, no retainer.
YOU SET TERMSYou set scope, price, and sign the agreement.
SERVICE AREANYC · Queens · Brooklyn · Bronx · Manhattan · Staten Island
Message us with your primary trade and borough.
Message us on WhatsAppNo pitch deck. Share your active borough and current crew capacity.